You don't always need to build a fashion collection from scratch. You need the right partner.
Launching a fashion brand or collection can feel overwhelming. You may have the idea, the brand vision, and an understanding of your customer—but not the resources or expertise to manage design, product development, manufacturing, and delivery yourself.
This is where private label fashion can make the process simpler.
At Ninety 60 Ninety, we help entrepreneurs, retailers, boutiques, hospitality businesses, distributors, and established brands turn fashion ideas into real products through private label, custom design, wholesale, and fashion production.
From swimwear and beachwear to ready-to-wear and seasonal collections, we support businesses from concept through delivery.
What Is Private Label Fashion?
Private label fashion allows a business to create products under its own brand name and identity, while working with a specialized fashion partner for product development and production.
Instead of building an entire manufacturing operation, businesses can work with an experienced partner to develop products that reflect their:
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Brand identity
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Target customer
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Market
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Design aesthetic
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Price positioning
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Business objectives
Private label can include swimwear, beachwear, ready-to-wear, resortwear, capsule collections, and custom fashion pieces.
Who Is Private Label Fashion For?
Private label isn't only for large fashion companies or startups. It can work for businesses at different stages.
Entrepreneurs can turn a fashion concept into their first collection.
Boutiques and retailers can create exclusive products instead of selling the same collections as competitors.
E-commerce businesses can develop products specifically for their online audience.
Hospitality businesses can create branded swimwear, beachwear, resort-wear, or lifestyle collections.
Established fashion brands can expand into new categories such as swimwear or ready-to-wear.
Distributors can develop collections tailored to specific markets.
If you have a strong concept but don't know where to begin, the right production partner can help you understand the steps required to bring it to market.
What Can You Create?
Private label gives businesses the flexibility to develop products around their brand and customer.
At Ninety 60 Ninety, we work across:
🌊 Swimwear & Beachwear
👗 Ready-to-Wear & Seasonal Collections
✨ Capsule & Custom Collections
🏷️ Private Label Fashion
🤝 Wholesale & B2B Fashion
Whether you want to launch a complete collection or start with a smaller capsule, the process can be tailored to your business objectives.
From Concept to Finished Product
A fashion idea is only the beginning. Turning it into a successful product requires coordination across several stages.
1. Concept & Design
We begin by understanding your brand, customer, market, aesthetic, and collection goals.
2. Product Development
The concept is translated into actual products, including materials, colors, silhouettes, sizing, details, and specifications.
3. Production
Once products are developed and approved, they move into manufacturing according to the agreed requirements.
4. Quality & Delivery
Quality is an essential part of the process, followed by delivery of the finished collection to its destination.
Concept → Design → Product Development → Production → Delivery
The goal is to make the process clear and collaborative from beginning to end.
Private Label vs. Wholesale
Private label and wholesale are two different ways of building a fashion business.
Wholesale means purchasing an existing brand's products and selling them to your customers.
Private label means creating products that are sold under your own brand identity.
For example, a boutique could purchase an existing Ninety 60 Ninety collection through wholesale—or develop its own exclusive collection through private label.
The right approach depends on your business model, goals, budget, market, and desired level of customization.
What Should You Look for in a Private Label Partner?
Choosing a fashion manufacturer is about more than finding someone who can produce clothing.
Look for a partner who understands:
Design & Product Development – Can they help turn your idea into a viable product?
Quality – Do they have processes to maintain consistent product standards?
Communication – Can they clearly guide you through each stage?
Flexibility – Can they adapt to your brand, market, and collection requirements?
International Delivery – Can they support your business as you expand into different markets?
Ultimately, you're not simply choosing a manufacturer.
You're choosing a partner for your brand.
Why Work With Ninety 60 Ninety?
Ninety 60 Ninety is a Lebanese fashion brand and global B2B fashion partner specializing in swimwear, beachwear, ready-to-wear, private label, wholesale, custom design, and fashion production.
We work with businesses looking to launch, expand, or diversify their fashion offering.
Our services include:
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Private label fashion
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Custom fashion production
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Swimwear & beachwear
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Ready-to-wear collections
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Wholesale partnerships
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Custom design
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International delivery
Whether you're launching your first collection or expanding an established fashion business, we can help turn your concept into a product.
Have a Fashion Idea?
You don't need to have everything figured out before you start.
You need a clear vision and the right partner to help bring it to life.
From idea → collection → product → brand → market, Ninety 60 Ninety helps businesses create fashion products designed around their brand and customers.
Ready to explore your next fashion collection?
Contact Ninety 60 Ninety to discuss your private label, swimwear, beachwear, ready-to-wear, wholesale, or custom fashion project.
🌎 Worldwide delivery
🏷️ Private label fashion
🤝 Wholesale & B2B partnerships
✨ Custom design & production
Have an idea? Let's build it together. Contact us at hola@ninety60ninety.com
