Being selected to pitch Ninety 60 Ninety on Shark Tank Lebanon was a deeply meaningful and validating experience. It marked a moment of reflection—one that reaffirmed my belief in the brand, its vision, and the work that happens behind the scenes long before a founder steps onto a stage. Presenting our story on a platform dedicated to entrepreneurship in Lebanon was an honor, but the true value of the experience extended far beyond the pitch itself.
Building a Lebanese Brand in a Challenging Startup Ecosystem
One of the most powerful aspects of Shark Tank Lebanon was the opportunity to connect with like-minded founders and passionate Lebanese entrepreneurs. These are individuals who continue to build, create, and persevere despite ongoing economic and structural challenges. Listening to their stories was both humbling and inspiring, offering a clear reminder of the resilience, creativity, and determination that define the Lebanese startup ecosystem.
In a country that has faced years of uncertainty, entrepreneurs continue to innovate, adapt, and push forward. Their ability to evolve in the face of adversity is what makes Lebanese brands increasingly relevant—not only locally, but on a global scale.
The Power of Community and Collaboration
The experience also highlighted the strength of community within Lebanon’s entrepreneurial landscape. Being surrounded by founders who continue to innovate, pivot, and grow—both locally and internationally—was energizing. It reinforced my belief that Lebanese brands are not just surviving, but evolving, finding ways to scale and dream bigger even in the most challenging circumstances.
This shared sense of purpose and collaboration is what gives the ecosystem its strength. It is also what makes platforms like Shark Tank Lebanon important—not just for visibility, but for connection and dialogue.
The Response Beyond the Pitch
Beyond the stage, the response to our appearance has been truly overwhelming. I’m deeply grateful to every person, brand, and company that reached out with collaboration ideas, partnership proposals, and messages of support. The level of interest reaffirmed the relevance of Ninety 60 Ninety and the appetite for brands that are purpose-driven and globally minded. I am currently taking the time to thoughtfully respond to each message.
Gratitude for the Journey
Finally, I want to extend my heartfelt thanks to everyone who supported me throughout this journey — May, Rita, Hiba, Mia, Lana, Joe, Nana, Lara, Souad, Charbel, Mayssa, Luda, Charley, Michele, as well as my friends and family. Your encouragement, trust, and belief made this experience possible.
Moving Forward
This journey reinforced why Ninety 60 Ninety exists: to build a brand rooted in resilience, creativity, and forward thinking. Pitching on Shark Tank Lebanon was not just a milestone—it was a reminder that Lebanese entrepreneurship continues to evolve, grow, and reach beyond borders.
Susu Smaili
